Arrow Master Series Calgary
October 28-29 I Fairmont Palliser I Calgary
Turn cloud conversations into closed deals
Two days in Calgary with Arrow and Microsoft. Practical plays for growing your Azure, Security and Copilot business in FY27. Real plays, live demos and candid insight from the people driving cloud growth across Canada.
The Arrow Master Series comes to Calgary for two focused days. Day 1 targets where Azure and Security dollars are moving in FY27, from spotting triggers to landing secure migrations. Day 2 turns to Microsoft Copilot: Funding, the trail-to-seat motion and recurring revenue.

Arrow will provide one night of hotel accommodation on October 28 for partners traveling from outside Calgary. Accommodation will be provided at the Fairmont Palliser, Calgary: 133 9 Ave SW Calgary, AB T2P 2M3.
Who should attend
Built for partner principals, sales and marketing leaders and technical decision-makers ready to build or scale a profitable Azure, Security or Copilot practice. Whether you are getting started or sharpening an established motion, you will leave with actions to put to work right away.
Why Attend
  • Follow the money: Where Azure and Security spend is shifting in FY27
  • Spot opportunities: Read the buying signals already in your customer base
  • Capture Copilot revenue: The incentives, SPDs and funding behind profitable deals
  • Turn trials into seats: Convert Copilot trials into paid, growing deployments
  • Learn from peers: A partner panel on selling Copilot today
See the tools live
Hands-on look at the Arrow dashboards behind faster Azure, Copilot and Security decisions.
AI 360
Find Copilot trail and upsell leads sitting in your customer base.
Opportunities
Surface your next best Azure and Copilot moves, ranked by fit.
Cost optimization
Right-size Azure spend and protect partner margin.
Security
Spot threat-protection openings across your accounts.
Agenda
Day 1 covers Azure and Security. Day 2 covers Microsoft Copilot. Agenda subject to change.
Day 1, October 28: Azure and Security
11:30 a.m.
Check-in and lunch
1:00 p.m.
Opening welcome
1:15 p.m.
State of the Canadian cloud
2:00 p.m.
Signal to sale: Spotting triggers
2:45 p.m.
Break and networking
3:00 p.m.
The secure migration play
3:45 p.m.
Threat protection conversations
4:15 p.m.
Arrow dashboards in action
4:30 p.m.
Meter presentation
6:00 p.m.
Networking dinner
Day 2, October 29: Microsoft Copilot
8:00 a.m.
Breakfast
8:55 a.m.
Recap and kickoff
9:00 a.m.
The Copilot money map
9:45 a.m.
Copilot in 30, decoded
10:30 a.m.
Break
10:45 a.m.
The first Copilot conversation
11:30 a.m.
Copilot in a live scenario
12:15 p.m.
Lunch and networking
1:15 p.m.
Partner panel: Selling Copilot
2:15 p.m.
Beyond the first deal
3:00 p.m.
Closing and commitments
Sponsors
Register - Secure your spot
* If you require an additional night before or after the event, contact John Artero at Jonnathon.Artero1@arrow.com. Please note that any extra nights are the attendee's responsibility and are subject to hotel availability.
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