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Azure AI Master Series | Boston
September 15-16, 2026 | Omni Parker House, Boston
Build the Azure AI practice your customers are asking for
Spen two days with Arrow and Microsoft to turn Azure AI, GitHub and Foundry into a practice you sell with confidence. Walk out with the business model, the demand engine and the assessments to open new customer conversations.
Reserve your place at the Omni Parker House. Across two days you leave with the full Azure practice playbook: how to build demand, price the business model, run Microsoft assessments and win new customers with ArrowSphere Cloud behind you.
Your experience, on us

Register and Arrow takes care of the rest.


Hotel at the Omni Parker House
All meals across both days
Ground transportation to every session
Two days of Arrow and Microsoft expertise


Book your flight to Boston and we handle everything once you land.
Meet your speakers
Kara Kolden, Director Partner Solution Sales, Azure, Microsoft
Hugo E. Rubirosa, Cloud & AI Platform and Security Lead, Arrow
Matthew DeBow, Supplier Manager, Microsoft Azure and GitHub, Arrow


Plus Arrow and Microsoft experts across both days.
Why Attend
  • A practice built to sell: the Azure business model, pricing and margin levers end to end
  • Demand you generate: the marketing and lead motion to fill your Azure pipeline
  • New customer conversations: Cloud Ascent data and Microsoft assessments to open doors
  • Arrow behind you: ArrowSphere Cloud, partner-to-partner sales, and CCOE support
Four tracks over two days
Each track maps to a part of the Azure practice, from build to sell to grow.
Azure AI and Foundry
GitHub, Foundry agents and Azure AI landing zones you position and deploy for customers.
Build a practice
The Azure business model, demand generation and lead motion to grow the practice profitably.
Assessments and offers
Microsoft assessments, programs and offers to open new customer conversations.
Why Arrow
ArrowSphere Cloud, partner-to-partner sales, a peer network, services and CCOE support.
Agenda
Two days of sessions, roundtables and networking. Agenda subject to change.
Day 1 | Tuesday, September 15
11:30 a.m.
Check-in and lunch
1:00 p.m.
Welcome from Arrow and Microsoft
1:15 p.m.
Data estate and GitHub with Foundry
1:45 p.m.
Azure AI landing zones in practice
3:00 p.m.
Building an Azure practice: demand gen
4:15 p.m.
Building an Azure practice: business model
5:00 p.m.
Q&A and recap
6:00 p.m.
Networking dinner
Day 2 | Wednesday, September 16
8:00 a.m.
Breakfast
8:55 a.m.
Day 1 recap and kickoff
9:00 a.m.
Driving revenue with Cloud Ascent data
10:30 a.m.
Microsoft assessments, programs, and offers
11:15 a.m.
Why Arrow: ArrowSphere Cloud and partner sales
1:15 p.m.
Roundtable with Arrow and Microsoft experts
2:15 p.m.
Your action plan and next steps
3:00 p.m.
Closing
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